I just think that Adobe's strategy of a public beta is a winner. Why?
Because with a 6 month long Beta, punters will not only get to use the software for NOTHING, they will get used to the software. Free beta software is surely the most effective to capture the hearts & minds of users. 6 months is also long enough to turn Lightroom into software that users will come to depend on; an essential part of their workflow. And then it just becomes another business expense.
The public will be seduced to the Lightroom side of the force.
(Plus, with a public beta, you also get a warm feeling that your trusted old friend, Mr Adobe, is more open and responsive to it's users - rather than that Mr Jobs' black box model of development.)
But wait, you Apple monkeys say, "What about Aperture... wait until you try it - you'll be OVERWHELMED!" Okay, how so do I try it?
Whistling wind noise.
Sure I can "take a tour" on Apple's web site but unless I want to spend the bucks, I aint gonna get no Buck Rogers.
Free vs Spend. What do you think will click with photographers?



